SQ Squared’s vision is to create highly authentic, influential, empathetic, emotionally aware and persuasive organisational leaders who possess the tools to impact their organisation, marketplace, and key relationships. 

SQ Squared’s founder Mo Daya spent 15 years mastering the principles of effective communication, influence, persuasion and negotiation in the counterterrorism, anti-corruption and intelligence operations world. Mo specialised in the management of high value/high risk relationships with intelligence assets and informants, cultivating high performing teams and cultures of excellence. 

SQ Squared partners with SME’s, entrepreneurs and leaders who genuinely care about people, seek personal and business transformation, look to project their influence authentically, build connection with key employees, persuasively operate in the marketplace and create long-lasting business relationships.