Become a CONFIDENT influential leader
Build powerful influence, persuasion, negotiation and communication principles into the way you lead

SQ Squared is led by Founder Mo Daya who spent 15 years managing high value/high risk informants, cultivating high performing teams and building cultures of excellence in the counterterrorism, anti-corruption and intelligence operations world.
SQ Squared coaches business leaders, entrepreneurs and their leadership teams in developing influence, persuasion, negotiation, effective communication and authentic leadership skillsets. Leaders develop the tools they needed to build trust and loyalty through authenticity and empathy.
Highly capable leaders develop the confidence to build long-term business relationships, project their influence, persuade and negotiate with purpose, and lead high-performing teams.

Testimonials
Mo’s 1:1 coaching has been truly remarkable, leaving an indelible mark on both my personal and professional life. He exhibits an exceptional ability to create a constructive environment and deliver the principles. His insightful and probing questions helped me gain clarity on my businesses goals, strengths and areas for growth. What clearly distinguishes Mo from other coaches I’ve worked with is his genuine commitment to my growth and development as a leader.
A notable strength of his coaching style lies in the perfect balance between encouragement and accountability. He motivated me to push beyond my comfort zone while offering the support needed to navigate relationships and uncertainty.
Patrick Ndlovu
CEO — Space4Life
As an SME that works very closely with other business leaders, i’ve found myself lacking confidence in meetings and situations where there is a need for me to influence persuasively and win business. Since working with Mo, I’ve learnt so much about myself and my limiting beliefs with how I navigate client relationships.
The principles and skills have surprisingly also spilled over into my personal and romantic relationships. After a few months of fine tuning my communication skills, I’ve found my relationships have dramatically improved and my quality of life to be better than ever.
I highly recommend working with Mo if you’re looking to building confidence within yourself and your team.
Bernard Marcelo
Founder — Marcelo Productions
As someone who manages relationships with my staff and clients, working with Mo has significantly improved my ability to communicate clearly and influence the relationships that are important.
Using the behavioural management framework to manage prickly relationships and understanding how much I overuse language was eye-opening. Learning about tone, cadence and delivery has helped me immensely.
The connection and trust that I have with my team has also improved immensely. As someone who believes deeply in building a high performing business culture, ours has never been better
Ryan Gleeson
Founder — Gorilla Chiropractic